To every problem, there is a CRM (known as customer relationship management). It helps organizations to increase their productivity and streamline processes across various departments where customer interaction holds the key.

It is viewed mainly as a sales-focused technology, where teams like customer support and marketing can significantly benefit from CRM. CRM is one of the biggest enterprise technology markets in the world and by 2025 it is expected to reach more than $80 billion in terms of revenue. Businesses that leverage CRM have seen a rise in sales by 29% and an increase in sales productivity increase by 34%.The commonest of the features of CRM are contact and lead management.

Konnect’s Social CRM tool gives users access to a comprehensive database of customers, leads and other business contacts, giving them a 360-degree view of their customers. Lead management scores and routes lead to make sure that sales representatives are following up. Users can see where the leads came from, read relevant insights, attend to customer queries and even manage and track their marketing campaigns. Other than this, it includes vital features such as sales forecasting and pipeline management. These features give you an accurate view of your business with comprehensive forecasts, real-time data, analytics, insights, and visual reports. In addition to keeping track of your sales representatives, the availability of this information means that you can quickly address any potential challenges and automatically assign tasks to the concerned team and track “Turn-Around-Time” of their responses. If your business also focuses heavily on customer service and its support, there are solutions like messaging services, customer ticketing, chatbots and more.

No matter what the size of your company is or whatever vertical you are operating in, there is guaranteed to be a CRM solution out there that meets your unique business needs.