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Enhance Marketing Strategies with a Content Calendar for January 2022

January 10, 2022 by admin
Reading Time: 4 minutes

Marketing needs to be planned months ahead. You should already start thinking about the critical days to include in your marketing calendar for 2022.

A marketing calendar for Jan 2022 is essential to set the right tone for your yearly campaigns. If you want to stay ahead of your competitors, you need to predict what the future holds and when you should be taking action. 

You can pinpoint all important dates for January 2022 to help strategize and plan for the month. These dates will give an excellent hook to your marketing campaigns that’ll help you generate more sales and leads for your business. Apart from your normal day posts, these festive-specific posts will give you brownie points in terms of engagement and leads. 

Note: It’s important to use day-specific hashtags to get a wider reach and make the audience aware of the important days by using those hashtags.

Here’s the list of important dates for your Jan 2022 Marketing Calendar:

10 January  World Hindi Day
12 January National Youth Day
13 January Lohri Day
15 January Indian Army Day
24 January National Girl Child Day
26 January Republic Day


10 January – World Hindi Day

World Hindi Day is an important day that marks the commemoration of the first anniversary of the World Hindi Conference in 1975. This day marks many literary and cultural events across the nation. It’s an opportunity to celebrate the Hindi language.

In earlier years, brands gave a Hindi touch to their posts and marketing campaigns to celebrate the occasion of World Hindi Day to appeal to the masses with their messages.

Here’s what they did:

https://twitter.com/foxstarhindi/status/1215512903551315969?s=20

https://twitter.com/motorolaindia/status/818764226898464768?s=20

https://twitter.com/HCCB_Official/status/1348144183165349891?s=20

12 January – National Youth Day

National Youth Day commemorates Swami Vivekananda’s philosophy and ideals. It is a day to recognise the contributions of young people in society and encourage them to participate in the country’s development. Many also use it to celebrate the achievements of young people and appreciate their role in society. 

Marketing to young people is of utmost importance to brands, and Youth Day is a perfect occasion to do this. This day can be used as an opportunity for brands to encourage the younger audience to interact with the brand and products, widening the brand’s reach.

Have a look at these examples:

https://www.youtube.com/watch?v=1fKrGYLddwc

https://twitter.com/AckoInsurance/status/1216309934012485636?s=20

https://twitter.com/MahindraRise/status/1348932541873471490?s=20

13 January – Lohri Day

Lohri is celebrated across India and the names vary as per the region. While in Maharashtra it is celebrated as Makar Sankranti, in Tamil Nadu it is celebrated as Pongal. Since it is the harvest festival, people across the cultures celebrate it along with sweet dishes prepared from milk and grains. 
To tap into the festive mood of the people, Mcdonald’s launched their own delicacy prepared with condensed milk and fragrant rice in 2018. The wholesome and delicious rice pudding became immensely popular across the country and it also received a huge response on social media. To watch the social media promotion on McDonald’s, visit this link.

15 January – Indian Army Day

Indian Army Day is celebrated in recognition of General KM Cariappa becoming the first Indian taking charge of the Indian Army in 1949. Citizens thank our brave armed forces for their constant support and service to our country on this day.

Bharti AXA Life launched a program highlighting the weather conditions where Indian soldiers protect the country at different border locations. According to the company, they wanted to provide an opportunity for families of those in the armed services to write messages to loved ones who worked tirelessly in harsh conditions at border posts.

A marketing campaign driven by love and respect for the nation helps create awareness for your brand.

Here are a few campaigns on Indian Army Day:

https://twitter.com/Pharma_Mankind/status/1349923521703550980?s=20

https://twitter.com/bhartiaxalife/status/1349980513553899520?s=20

24 January – National Girl Child Day, International Day Of Education

The National Girl Child Day is observed to raise awareness around gender equality, rights, safety, and education of girls that will further aid in the growth and development of India. Many brands embraced the theme on National Girl Child Day with thought-provoking social media posts and advertisements.

Mahindra Group, Jos Alukkas, and Spicejet used their creative advertising outlets to celebrate Girl Child Day to send out the message of gender equality and promote active engagement of the girl child. 

Here’s a look at those beautiful campaigns of 2021:

https://www.youtube.com/watch?v=BKOOPdWguvs

https://youtu.be/8SBl6PsJq1c

https://www.instagram.com/p/CKbb8b8rlhL/?utm_source=ig_web_copy_link

26 January – Republic Day

The citizens are preparing to watch the parade as India celebrates its 73rd Republic Day in 2022. The country remains united despite what’s happening around the country. Republic day is one of the most important days in January.

To celebrate the country’s patriotism on Republic Day 2021, several brands come up with amazing, heartfelt campaigns that reverberate around the love for the country. 

While Parle recognizes the importance of the “Made in India” factor and celebrates it, MTVs spot acknowledges that we also have a responsibility to know our rights and duties. A campaign film by United Colors of Benetton does its part by sparking an emotion of patriotism and optimism in the audience.

Take a look at some Republic Day campaigns that became viral for all the right reasons: 

https://youtu.be/CNZw-zvvwRw

https://www.instagram.com/p/CKdQX8WBwbT/?utm_source=ig_embed&ig_rid=4722840c-c091-491a-b613-25d51693fd56

https://www.instagram.com/p/CKWg1WTlzdL/?utm_source=ig_embed&ig_rid=9cca9541-05b1-41d7-9e9a-1443ae858617

Summing It Up

If you are working on online/digital promotion, you should know that marketing is the key to success. The key to effective marketing is to be where your customers are and to appear where they are most likely to see you. That’s why it’s crucial to stay on top of the upcoming essential days in January 2022. They will allow you to boost your business and gain new customers.

Liven up your online campaigns by taking a mix of trending topics and hashtags and adding them to your posts. Create a mix of some fun, throwback pics, motivational sayings, and trivia to build a perception of an engaged marketer who cares for the audience.

To stay up with the upcoming trends, make sure you use a listening tool like Konnect Insights that can help you fetch historical data.

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