With advancements in technology, we have seen exponential growth in Arguemented and Virtual reality and various brands are utilizing them…
Read more
The secret to revamping a firm is automation. The global pandemic has affected every conceivable industry, highlighting how quickly technology…
Read moreNiche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable…
Read more
We face many risks if our content is sent directly to our audience. Before publishing and distributing the information, we…
Read moreIt has been discussed how crucial crisis management is and how it affects brand reputation. Questions remain unanswered about what,…
Read more
Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather…
Read moreWhy interact with people on social media? However, we define engagement as signing a petition, purchasing a ticket, donating, joining…
Read more
Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully…
Read moreWhat asset is the most valuable to your company? Your offerings? Your list of clients? These are all crucial, but…
Read more
Your brand is your voice. Through it, you are trying to tell your story to the masses. And the success…
Read moreWorking "with sales teams" is no longer a part of marketing. Marketing is sales in the current corporate environment. The…
Read more
What is the buyer’s journey? Today's consumers want to be sure they are getting the best deal possible, so they…
Read moreA strong marketing strategy can help a company grow. It can assist in achieving business objectives by giving the team…
Read more
Social media has been around for nearly 25 years now. "Six Degrees," which was launched in 1997, is considered the…
Read moreThe marketing objectives, messages, and designs of businesses that wish to offer an omnichannel experience must be the same across…
Read more
There was a time when we had to go to the market and look for fresh groceries and supplies every…
Read moreIn October 1958, physicist William Higinbotham created the first video game. The video game was a simple tennis game. Since…
Read more
Everyone is aware that planning is the key to successfully executing a job. When it comes to marketing, nothing beats…
Read moreWhen was the last time you, as a customer, had a great experience? Now, can you remember the last time…
Read more
What role does emotion play in building loyal and passionate customers? Everything! To transform casual consumers into more influential brand…
Read moreIn today’s consumer-focused market and competition, innovative sales strategies are increasingly important to increase your chances of customers purchasing from…
Read more
When was the last time you bought something without checking its reviews online? Well, that's what happened in the world…
Read moreToday, market competition and customer acceptance are centered around experience. Brands have started to offer thrilling digital experiences to their…
Read more
Introduction Social listening is a powerful social media tool that promotes conversations and interactions. This can be done through various…
Read moreA successful brand is one that resonates with its customers. Branding is such a complex network of different elements that…
Read more
Do you ever use emojis in your text messages? If so, you're not alone. A recent study found that 92%…
Read moreThe Internet and mobile technology have revolutionized the process of consumer decision-making. With a plethora of product reviews and research…
Read more
Marketers already knew how crucial it was to know the consumer before the pandemic. What's different today is that all…
Read moreIt’s challenging to go a few days without learning about a massive data breach that might expose millions of consumers’…
Read more
Gone are the days when we used to physically travel from one shop to another and browse for the best…
Read more“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.…
Read more
Instant delivery platforms should utilize social listening to leverage their businesses and improve brand awareness and visibility. Social listening is…
Read moreBrands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this…
Read more
Introduction Almost every company will endorse that customer service (CS) is the central pillar on which business growth depends. In…
Read moreIn this article, we will go over all you need to know about social listening, how it can help businesses,…
Read more
Your online reputation drives your business revenue, as most customer journeys start with a Google search for your company. With…
Read moreSocial media has become a core part of a successful business marketing strategy. According to Smart Insights research, a mind-boggling…
Read more
Content marketing has become one of the most effective strategies enterprises have followed recently, resulting in viral campaigns and significantly…
Read moreWe all know that running a business at scale without a well-planned and robust customer support system is not healthy…
Read more
Advances in data collection methods, analysis, digital electronics, and digital economics have enabled brands to deploy more effective real-time and…
Read moreThe integration of marketing automation into CRM benefits sellers to optimize marketing efforts, develop efficient campaigns, and achieve higher CXM…
Read more
Just online marketing and branding are not enough to sustain in the market. Customer support plays an essential role in…
Read moreIf you belong to a brand that has created a network of customers and is seeking growth, then there are…
Read more
July is an ideal month for social media marketers as it contains some important dates that can be used by…
Read moreA company that is already working with appropriate marketing strategies has several goals to meet. It has to maximize revenue,…
Read more
What exactly is CX? A customer experience generally discusses the totality of a company's offering. It covers the quality of…
Read moreWe are in an era that has witnessed numerous marketing strategies that are known to benefit customers as well as…
Read more
In the digital age, customer service is constantly evolving. When it comes to offering an optimal user experience, it's critical…
Read moreAny pricing strategy that is based on consumer perceptions of product worth is psychological. This article discusses the benefits and…
Read more
Social media has become an integral part of the marketing strategies of every organization across industries. From generating leads to…
Read moreSocial media platforms have given customers a medium to express themselves freely. Customers, in turn, have been using social media…
Read more
A state-of-the-art marketing plan may help you realize the full benefits of your efforts. It will make the path to…
Read moreEvery time a customer receives a package from your business, they receive more than their order. They are also receiving…
Read more
Whenever Apple launches a new product, Apple fans purchase them irrespective of whether they need the device or not. Similarly,…
Read moreGen Z, born between 1995 and 2010, is the first generation to come of age in a world where freelance…
Read more
Organizations are constantly figuring out ways to become more customer-centric, and the results of this strategy are quite positive and…
Read moreDiscovering trending social media topics is one of the best ways to understand your audience better and create fascinating and…
Read more
While many people believe that managing a social media page is all fun and games, only a few know what…
Read moreIt can be challenging to keep up with all the multiple social media terms on so many popular platforms. This…
Read more
What is a Brand Community? "Brand community" is a term suggested by Thomas O'Guinn and Albert Muniz in 2001. These…
Read moreIt’s no news that Google is the go-to platform for anything, from the smallest to the largest questions and everything…
Read more
A digital marketer has to deal with an enormous amount of data, most of which is irrelevant to the cause. …
Read moreEvery year on June 5, people throughout the world observe "World Environment Day" to ponder how their activities affect climate…
Read more
Social media is an information overload. Tons of data, statistics, and content inhabit the social web. Most of it is…
Read moreInstagram is fast dominating the social media world with over 1.16 billion monthly users who continuously engage with others having…
Read more
Introduction Though there are not many festivals and occasions in June, the brands can use the different days like Father’s…
Read moreContent creation and content marketing are the tools every business needs to funnel more leads and sales. Every business needs…
Read more
If an online business has yet to realize its full potential, it might be due to a lack of attention…
Read moreBusinesses today invest heavily in sales and marketing initiatives and enjoy great success. However, such an approach inevitably falls short…
Read more
Introduction In the past few years, the number of people who own smartphones has multiplied rapidly. This exponential growth in…
Read moreApril is recognized as National Stress Awareness Month. It is observed every April since 1992. Healthcare professionals across the country…
Read more
With the world going digital, organizations are striving to stay engaged and connected to their audience, amidst competition. Because social…
Read moreBeing in business entails a lot of intricacies like providing unique products, offering value for money, regulating good customer service,…
Read more
The global healthcare industry is constantly transforming. There’s a growing focus on enhancing the grade of care and upkeep is…
Read moreContrary to popular belief, there's much more to creating a social media marketing strategy besides posting on Facebook and Twitter.…
Read more
Content calendars are essential for success when managing your marketing campaigns, especially since so many of them revolve around promoting…
Read morePreviously, businesses depended solely on social networks to increase brand awareness and connect with customers. In recent years, it has…
Read more
One code that we live by nowadays is that the internet has all the answers. When in doubt, you simply…
Read moreIrrespective of the era, businesses have always strived to deliver the best to build a strong reputation. For the very…
Read more
Social media managers have to constantly switch from one platform to another, from Facebook to Twitter, Snapchat, Instagram, etc. There…
Read moreThe Return on Investment (ROI) seems to be a rather financial acronym. However, in a wider scope, ROI can be…
Read more
Unexpectedly, some amazing turnaround happens when you listen keenly to the customer during direct marketing. The new version of this…
Read moreWe have all heard the age-old adage—“They are doing it for the TRP”—but it is true. The target audience—their conversations,…
Read more
Organic audience growth is the goal of all digital marketers. Brand-building gets simpler if they can better engage customers with…
Read moreThe Food and Beverage (F&B) industry has been flourishing in recent times. People are trying out new recipes from all…
Read more
The customer is the king, and his satisfaction should be prioritized over other organizational goals. However, Did you Know? In…
Read moreWomen’s Day is just around the corner, and with that, brands are preparing to celebrate and create a buzz around…
Read more
We are almost close to the end of Q1 (the first quarter) of 2022. By now, you might be done…
Read moreThe backbone of any online or digital marketing company is its Search Engine Optimization (SEO). It is known to bring…
Read more
A thousand-mile journey nowadays begins with grabbing your phone or laptop, and e-commerce is one of the most compelling journeys…
Read moreThe internet plays a great role in connecting people in this day and age, making it an integral part of…
Read more
Building connections with customers through social media channels is a vital element of any brand’s success. Social Media can positively…
Read moreThe success of a brand is no longer dependent solely on a good product or some crazy pricing — a…
Read more
There is no doubt: humans love their pets. But within all the love and attachment, pet parents are consumers. They…
Read moreExcellent news!!! The prospect is successfully converted, it's exciting but isn’t enough. What matters that how your brand engages with…
Read more
Social media analytics is the power to collect and find significance in data gathered from social media channels to support…
Read moreFresh Flowers, Fluffy Teddy, Sweet Chocolates, and all the Love & Sparkle… It’s a yes from brands!!! Valentine’s Day has…
Read more
It’s 2022, high time to put your efforts into crafting your content marketing strategies that relate to your customer and…
Read moreWe all have heard this often - "Data is the new oil." In today's business world, data has become the…
Read more
They may look the same to the naked eye, but sales and marketing are different from each other. Marketing strategy…
Read moreAnyone who's ever handled content marketing understands the importance of content engagement — when your content has a higher engagement,…
Read more
We all know that important conversations happen on Twitter, Facebook, and other social networks – but are you listening to…
Read moreBrands work hard to lure customers through a mix of your marketing strategies. They invest a lot of time and…
Read more
AR or Augmented Reality is one of the emerging technologies and today AR is ruling the world with its extraordinary…
Read moreSocial media influence and marketing are the ‘hot cake’ in the digital industry. With the rise of social media platforms…
Read more
People love researching their favorite brands to get updates on exciting offers and the latest developments. Social media platforms play…
Read moreNowadays, we live in a world defined by simplifying how we go about our everyday lives. We are powered by…
Read more
While Valentine’s Day overshadows February’s fame amongst content marketers, they’d be more than happy to know that the month is…
Read moreIn recent years, businesses have realized that they need customer relationship management (CRM) software to achieve their goals. And why…
Read more
Getting Started We are now living in the era of social media. Today, people are easily accessible online and prefer…
Read moreThe powerhouse that backs the decision-making for brands and gains data-based insights is Social Listening. It even helps to target…
Read more
Internet Shopping has provided easy access to customers to buy stuff anywhere anytime. From purchasing a mobile phone or a…
Read moreOnline Reputation Management is the endeavor to affect what others think about you or your brands when viewed online. These…
Read more
It’s a hectic life to take care of all the social media content. You have to keep building effective social…
Read moreIntroduction The Social Media Marketing industry is one of the most rapidly growing industries globally. The potential for growth and…
Read more
Organize yourself to become a future-ready brand post-pandemic. The goal should be to find out, “Who you are?” as a…
Read moreTrends always change each year. But we have seen terrific changes in the branding scenario as the consumer behavior changed…
Read more
Recall the last time you had a poor experience as a customer - feels sad. Now also recall the time…
Read moreIntroduction Keeping track of the current digital marketing trends can help a business stay ahead of the competition. Adopting new…
Read more
Whether it is for analyzing sales and marketing performance management reviews, or just for tracking KPIs, our team of experts…
Read moreMarketing needs to be planned months ahead. You should already start thinking about the critical days to include in your…
Read more
Consumer insights can serve as building blocks for your digital marketing strategy. In simple terms, consumer insights are the learnings…
Read moreIf you are an analyst or marketer responsible for business growth and engagement, this article is an asset for you!…
Read more
Travel and tourism is a dynamic industry that functions on people’s preferences and inclinations. Today, traveling has become a passion…
Read moreThe digital footprint of most companies is expanding each day, with more and more customers buying or at least looking…
Read more
In a broad sense, brand health refers to how your brand is perceived by your customers, competitors, and the market…
Read moreSocial media is a great way for people to interact and connect. Online marketing has made it easier to do…
Read more
Today, digital marketers use data to create innovative and effective marketing strategies. Creativity makes little impact and sense without the…
Read moreIf you are a digital marketer, you know the biggest challenge you face is analytics. Measuring the impact of the…
Read more
There is a frenzy that comes with festivities, and this is an excellent opportunity to promote and market your goods.…
Read more“Focusing on the customers makes a company more resilient” - Jeff Bezos The experience provided by a brand to a…
Read more
A branded version of a viral meme trend used by brands is called Meme Marketing. Memes have largely become a…
Read more“If you are not taking care of your customers, your competitors will.” - Bob Hooey A brand’s top…
Read more
If your consumers are demanding a personalized customer experience, data-driven marketing is the solution to it. It is the foundation…
Read moreCrisis management refers to developing scenarios that assist organizations in saving their reputation and brand value in a negative situation.…
Read more
When businesses or brands use hashtags to make information regarding their organizations more accessible and searchable, they resort to what…
Read moreThere is no point in having multiple data sources to capture customer-related data and then work on them in silos.…
Read more
Customer experience has become a game-changer for brands, particularly in the constantly changing digital landscape. With customers having access to…
Read moreThe success of a marketing campaign depends on how much customer attention it can grab and how much of an…
Read more
Social listening is the technique of identifying and contributing to online conversations with information about your business through the process…
Read moreDoesn’t it feel great when you find your brand to be the one that is most talked about on social…
Read more
Every brand campaign is unique. There is no one set formula or media strategy for a successful marketing campaign. However,…
Read moreHow effectively do social media processes enhance customer service? A pivotal aspect of effective customer service lies in addressing customers’…
Read more
Konnect Insights is an omnichannel customer experience suite, essentially it is a unified platform that offers Social Listening, Online Reputation,…
Read moreCustomer Experience or CX is the ubiquitous term in business these days. Today, many companies are getting serious about investing…
Read more
What is your company’s most vital asset? You guessed it right: it’s customers. You need to make sure you’re adequately…
Read moreAutomated customer service is all the rage today. Big tech companies are leveraging customer service automation to improve their support…
Read more
Communication is one of the cornerstones of civilization. Since the inception of language, conversations have been used to communicate emotions,…
Read moreIt is no secret that digital marketing is rapidly evolving and has far surpassed traditional media and advertising in both…
Read more
Customers are at the core of every decision companies make. Understanding them is essential for effective marketing and communication. But…
Read moreSocial listening is a trending buzzword in today’s world. For every marketing strategy to be successful, it is critical to…
Read more
In today’s era of start-ups, customers have a multitude of choices available, even for a single product or service. So,…
Read moreWhen was the last time you, as a customer, had a great experience? Now, can you remember the last time…
Read more
First response time plays a vital role when it comes to determining customer satisfaction. When businesses focus on lowering the…
Read moreWith new competitive marketers arising each day, digital marketing trends are taking a new leap. Businesses need to adapt to…
Read more
If, as a brand, you are trying to create a niche online presence for your products and services, social listening…
Read moreMany brands may experience a crisis at some point in their journey. Something as simple as a negative review, a…
Read more
The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of…
Read moreOnline reputation management (ORM) for your brand is directly linked to customer experiences. Industries utilize powerful CXM tools to identify,…
Read more
The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped…
Read moreBusiness Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a…
Read more
With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations…
Read moreBig Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the…
Read more
If you are supporting the marketing team or running your own business, one thing you cannot live without is…
Read moreIf you are working with or in a PR team, you know exactly how important and nerve-racking it is to…
Read more
Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined…
Read moreToday’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a…
Read more
As part of our commitment to top brands using our tools for online reputation management, we're going to explore factors…
Read moreMarket research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and…
Read more
Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs.…
Read moreWith the digital world being as widespread as it is, it is becoming increasingly important for brands to keep an…
Read more
In the digital age, marketers and entrepreneurs alike are faced with a barrage of tasks. In all fields, and especially…
Read moreIn the time taken to read this statement, millions of customers from different parts of the world have mentioned brands…
Read more
Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and…
Read moreBusinesses find the need to be present wherever their consumers are, and most consumers, in this digital day and age,…
Read more
Blogging is the new Marketing. With a substantial shift towards the digital world, most companies have started using blogging and…
Read moreThe future of marketing is here - with the advent of the digital era, e-commerce is well on its way…
Read more
The world of social media is exhaustive and can be confusing to wade into. There are innumerable social media metrics…
Read moreEvery business aims to do whatever they can to get the most out of every penny, and every second they…
Read more
Social media is ever-changing - or should we say, ever-updating. Imagine, just when you got the sizes for uploading posts…
Read moreSimple, sleek, and engaging - that’s the mantra the best brands in the digital space follow today. With hundreds of…
Read more
One of the coolest marketing trends to take over social media currently is using augmented reality (AR) filters. What began…
Read moreStories sell because everyone loves to hear a great story. But whether it's a product or a service, today's fast-paced…
Read more
Customer Experience, or CX, is a necessary consideration for every company. Your customers' experience when they deal with your company…
Read moreInstagram is the modern-day means to brand communication and marketing. With an excellent built-in tracking system, Instagram allows businesses to…
Read more
"Customer is king." Whether it's a digital or a physical platform, this adage stands true to the test of evolving…
Read moreVideo marketing has been gaining momentum for the past few years. It is not hard to notice why video is…
Read more
Content marketing has evolved over the last few years tremendously - there was a time when content marketing was not…
Read moreSocial listening is a popular marketing buzzword that you hear a lot these days – and for a good reason.…
Read more
Marketing a business can feel like an inconvenience and a waste of time if you do not achieve the desired…
Read moreEnd-of-season sale (EOSS) is every bargain shopper’s dream. Every year, retailers offer discounts on items associated with the past season…
Read more
Today’s consumer is extremely aware and astute and does not leave any opportunity to express their experience with any brand…
Read moreSEO techniques are used to make a website grow its organic traffic. 2020 was when most people launched their websites…
Read more
2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted…
Read more2020 has been a rough year for everyone around the globe. We are fortunate to have survived this year. This…
Read more
The year 2020, as challenging as it has been, is finally coming to an end. Individuals, as well as businesses,…
Read moreTo grow any company and make the maximum amount of profits, it is crucial to lure in more and more…
Read more
It has become critical for brands to build a sound reputation and large following on social media. Once everyone starts…
Read moreGone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider…
Read more
Netflix has become a household name across the globe, and we all use the platform to stream our favorite movies…
Read moreThe worst year of recent human history is about to get over, and though we might not be feeling fully…
Read more
Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape…
Read moreVideo is the most promoted content on social media. Gone are the days when text and image posts used to…
Read more
Social media in 2020 is a platform where curated content accompanied by trending hashtags change by the hour. Among the…
Read moreThere are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to…
Read more
The COVID-19 outbreak affected the entire world and brought a temporary pause to several operations. The situation for many was…
Read moreIn the early year 2020 when the World Health Organization declared COVID-19 as a global pandemic and many of the…
Read more
Giving your seat up for an older person on the bus. Listening to music without earphones in the library. Using…
Read moreInstagram always holds a bouquet of pleasant surprises. With the real world stuttering to a slow halt, the virtual world…
Read more
Relying on the right digital marketing tools means saving not only time but money as well; and not to mention,…
Read more‘Pages You May Like,' 'People You May Know,' or 'Groups You Should Join', such personalised recommendations facilitate better social media…
Read more
Social distancing being the new normal in the pandemic-stricken economy around the globe, businesses are finding innovative ways to connect…
Read moreIndia is famous as the land of festivals. Because of its rich cultural diversity, every culture has its distinct festival…
Read more
Meme marketing has emerged as one of the most potent forms of social media marketing strategies. While in-your-face advertisements are…
Read moreWhat is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for…
Read more
Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside…
Read moreIt is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings…
Read more
We have all been there! The team works relentlessly on the content of an email that has to be marketed,…
Read moreIn a modern-day lifestyle, social media is focused on creating connectivity and nurturing bonds. With close to 4 billion users…
Read more
As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any…
Read moreSocial media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we…
Read more
From the time we come into this world, and even before we’re ready to walk, there’s only one thing that…
Read moreA brand is only as strong as its trust quotient. Cultivating this sense of trust and building up a…
Read more
Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product,…
Read moreWith the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to…
Read more
In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It…
Read moreWhen it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a…
Read more
Catherine Fisher once said that walls have ears. The earlier generations referred to the physical aspect of it, but the…
Read moreWhat are the major keywords which drive advertising sentiments on Instagram? Cutting across all ages, it’s Instant Inspiration. The ability…
Read more
Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure. Let’s take…
Read moreThere are always those special guests in a party who love to talk on and on about the highs and…
Read more
LinkedIn has established itself as the leader for B2B content marketing. LinkedIn officially states that nearly 97% of B2B marketers…
Read moreAlmost no marketing meeting can end without the unwelcomed discussion that usually starts with 'How will this bring in ROI?'.…
Read more
We are living in the era of e-commerce and online transactions, where almost every product or service is purchased…
Read moreAre ads more effective than organic Advertising is an effective way of promoting an organization. There are dozens of companies competing with each other…
Read more
Over time, marketing has changed a lot of faces owing to the plethora of channels that are available to reach…
Read moreOne thing that keeps the digital marketers worrying is to select the best measurements for getting metrics. When you can…
Read more
Perhaps yes. We are not sure if we can give you an accurate answer to this question as there is…
Read moreEarlier, marketers complained that there was never any data to back up their targeting efforts. They either approached the process…
Read more
Google My Business (GMB) is an online tool that allows businesses to mark their presence in search engines and other…
Read moreAdvertisers nowadays consider calculating ROI (return on investment) is one of the essential parameters of PPC marketing. On the other…
Read more
As a small business owner acquiring new customers for your business is pretty consistently a top priority and local SEO…
Read moreIn this age of digital media, customers are like demigods. Every brand has to listen to their consumers, have a…
Read more
Have you ever thought of what is the point of having a good website if no one ever sees it?…
Read moreIn the early 2000s the scenario was completely different where content marketing was not that important, but today online marketing…
Read more
Social media plays a vital role in the success of the online businesses today. Apart from making the business popular…
Read moreThanks to the development of technology, businesses all around the globe are today being able to leverage the power of…
Read more
Competitor analysis or Competitive analysis can sometimes sound intimidating and vague, but this business jargon, deserves more than just attention,…
Read moreYouTube is one of the most popular choice when it comes to watching videos and sharing them with others. 1…
Read more
It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85%…
Read moreTo understand the pricing of Social Media Monitoring tools we need to understand how it works. Most social media monitoring…
Read more
As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given…
Read moreInstagram is one of the most popular social networks in use today. The official mobile apps for iOS and Android devices…
Read more
The key to making the most of social media is listening to what your audience has to say about you,…
Read moreBrands today need to focus on the networks that are going to be most beneficial to them. Almost always, Facebook…
Read more
Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to…
Read moreWhile it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence…
Read more
Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part…
Read moreBrands that want to advertise on Snapchat now have even more Creative Partners to help them build ads for the…
Read more
An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they…
Read moreAbout Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are…
Read more
On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over…
Read moreEvery organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but…
Read more
Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are…
Read moreIt is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing…
Read more
The importance of social networks is growing continually and over the last decade, social media channels have since established themselves…
Read moreWhen it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether…
Read more
https://twitter.com/jack/status/912784057863245824?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.theverge.com%2F2017%2F9%2F26%2F16363912%2Ftwitter-character-limit-increase-280-test Twitter is testing out 280-character limit tweets, doubling the standard 140-character length. The company saw the shorter limit was…
Read moreTwitter user who is also a developer going by the alias Devesh Logendran has kicked up a storm in twitterati.…
Read more
When it comes to deciding where to advertise online, a new name has been popping up along with the leaders,…
Read moreIn India, nothing beats the emotional bonding between brothers and sisters. Traditionally, to celebrate this, on Raksha Bandhan day, a…
Read more
A disgruntled customer, disappointed with the quality of pizza he received from Domino’s, posted acomplaint on LinkedIn last Friday. He…
Read moreOne of India's fastest growing YouTube star is 22-year-old Bhuvan Bam, who is the creator of BB Ki Vines, launched…
Read more
Prior to venturing into any online business, or to have online operations to support your business, it is of prime…
Read moreA long time back, it was a slow and peaceful world for SEOs. Annual updates were announced by Google and…
Read more
Cannes Lions 2017 Canes Lions, considered as the oscars for the ad agencies, witnessed top creative marketing and advertising agencies…
Read more“Do you have an ad blocker installed in your desktop browser”? 1 in 4 people answer in the affirmative today!…
Read more
The third International Yoga day was observed on 21.06.2017, the longest day in Northern hemisphere and also marks sun’s transition to…
Read moreA son’s first hero is his Dad as is a daughter’s first love. Father's Day was first celebrated in 1910…
Read more
To gain a competitive edge on social media over your competitors, it is a must for you to know what…
Read more[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget] Even though digital marketing has been on a rise for the past few years, it has received severe…
Read more
Social media has become an intrinsic part of daily life, affecting both casual users and businesses alike. It has evolved…
Read moreIn a world that is fully driven by technology, it is extremely difficult to stay far from it. Many businesses…
Read more
If you have a fan page on Facebook, you would surely want to know how well is it performing along…
Read moreTwitter has launched Audience Insights as a part of Twitter Insights to help market your content better. To be able…
Read more
Data is present everywhere and the amount of digital data is increasing on an enormous pace. Forbes has estimated that…
Read moreWhile you were enjoying a well-deserved weekend, a virus, or ransomware to be precise, was beginning to create havoc across…
Read more
Facebook has been a place where individuals interface and speak with each other by sharing individual stories, photographs, and recordings…
Read moreTeenagers all over India are waiting with bated breath for the biggest event of their lives. Newspapers have been abuzz…
Read more
If you own a Facebook fan page, then the very first stop for you on the page should be at…
Read moreWeb-based social networking Analysis (SMA), frequently alluded to as or if nothing else firmly identified with, Social Media Monitoring (SMM)…
Read more
Smartphone happy millions are positing at a rapid rate. The behavioral attitude of users is disturbing to put it mildly. Users need…
Read moreIf social media is active today, it will surely become hyperactive in the days to come. Mobile devices of good quality…
Read more
Thinking about whether your online networking promoting endeavours are paying off? Need to better comprehend what's working? An online networking…
Read moreIf social media is active today, it will surely become hyperactive in the days to come. Mobile devices of good quality…
Read more
No participant could have won the 7 crore question in KBC, if it had been “Why did Kattappa kill Bahubali? This…
Read moreStatistical surveying has advanced, impelled to a great extent by the improvement of innovation, the multiplication of information and a…
Read more
Twitter has been flooded with birthday wishes for cricket legend Sachin Tendulkar as he turns 44 today (24th April). There…
Read more#UninstallSnapchat and #BoycottSnapchat are trending big on Twitter and Google Play Store ratings for the app have fallen from 5…
Read more
Seem s like SBI is heading towards to become the Global Giants in the banking industry. On April 1, 2017,…
Read moreAccording to Business Standard report, Digital Video ad spending is rising as compared to search and display ads. So…
Read more
The need for digital marketers has never been higher, yet the digital skills gap has never been wider. This discrepancy…
Read moreAre you going out to get prospects’ attention? This marketing strategy is old school now. Plus these marketing approaches are…
Read more
Word of mouth, great reviews, and referrals are the best way to promote your business and increase sales. To increase…
Read moreFashion e-tailer Myntra in association with one of its franchise partners today launched the first retail store for its "top…
Read more
Before we start with the article, we would first know: What are infographics? A lot of people don’t understand the meaning…
Read moreHuge amounts of views, likes, and comments on an individual video is a wonderful thing, and a great ego boost…
Read more
Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016 and to add more…
Read moreOn 24th February, the world woke up to a radical change in the way we communicate most of the time.…
Read more
ISRO, the Indian Space Research Organisation has made another remarkable achievement on February 15, by launching the PSLV – 37…
Read moreLinkedIn one of the best platform connecting the professionals at one place. Earlier, LinkedIn users did not have command over…
Read more
Indian Prime Minister Narendra Modi, announced a new digital payments app called BHIM (Bharat Interface For Money) at Digi Dhan programme in…
Read moreVisual content has become one of the most popular tools for social media marketing these days. The craze of videos…
Read more
If we look back at 2016 from the perspective of digital marketing, then as per experts the year has been tremendous. The…
Read moreIndian army had on the early hours of Thursday infiltrated into enemy territory and carried out surgical strikes causing a…
Read more
For those of you who’ve heard the term ‘millennials’ for the first time, let me give you some easy and…
Read moreFriday the 13th has claimed its latest victim in the form of British Airways’ Sachin Tendulkar debacle. It’s going to…
Read more
While more and more brands have started embracing social media, it does not necessarily mean they are social. Thinking of…
Read moreIf you've observed social media as closely as we have, this question might have crossed your mind. In its early…
Read more
Dare I say it, but without brand personality, your brand is a headless chicken that's running around in circles. Adding…
Read moreBusinesses have not seen a more awesome medium than social media for reaching out to their audience since the dawn of modern commerce.…
Read more
There is no such thing as a free lunch. Every part of a business needs to prove their worth by…
Read moreThese days there is no dearth of data that marketers can lay their hands on. Data about diverse brands is…
Read more
Unless you’ve been living under a rock, you know that social media has become inseparable from our daily lives. Each…
Read moreA social listening dashboard is a data visualization tool that simplifies business intelligence for brand marketers. Dashboards are great when…
Read more
Brands and agencies in particular use a plethora of tools meant for various purposes like social media analytics, monitoring, response…
Read moreIn 2014, global brands from industries as diverse as telecom, tourism, healthcare, real estate, retail and several others spent close…
Read more
Immensely popular ride sharing app UBER has been using a novel approach for driving engagement with its audience in cities…
Read moreSocial media has ushered in a cost effective mass communications channel. The great thing about social it is that it offers…
Read more
Go to our live Windows 10 tracker to see all the action in real time! Microsoft launched Windows 10 on July…
Read moreSocial media is now an indispensable part of every brand’s marketing strategy. Brands of all size and shape have latched…
Read more
It has been predicted that advertisers will be spending $23.68 Billion on social media across the globe in 2015. Social…
Read moreMyntra’s latest and unconventional move to go app only begs a question: Are the marketing wizards at Myntra on to…
Read more
Lame ducks are characterized by their lethargic reaction to events that challenge their status quo. This kind of behavior is…
Read moreIt's good to have thousands of engaged fans, but brand advocacy is where all the fun is. Successfully engaging with…
Read more
There are certain social media trends that are getting so old and undesirable that they should be done away with.…
Read moreThe rise and rise of social media has changed the marketing landscape forever. Unsurprisingly, the adoption of Social CRM is…
Read more