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How Brands Leverage AR and VR Marketing?

With advancements in technology, we have seen exponential growth in Arguemented and Virtual reality and various brands are utilizing them…

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How Brands Leverage AR and VR Marketing?
What’re The Next Trends to Watch Out IN Automation?

What’re The Next Trends to Watch Out IN Automation?

The secret to revamping a firm is automation. The global pandemic has affected every conceivable industry, highlighting how quickly technology…

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How Do We Drive Growth IN Niche Marketing?

Niche marketing is focused on a smaller, defined market within the expansive consumerism market. Broad marketing strategies are often preferable…

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How Do We Drive Growth IN Niche Marketing?
What’re The Benifits of Content Management Workflows?

What’re The Benifits of Content Management Workflows?

We face many risks if our content is sent directly to our audience. Before publishing and distributing the information, we…

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Consequences Of Not Having A Crisis Management Framework.

It has been discussed how crucial crisis management is and how it affects brand reputation. Questions remain unanswered about what,…

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Consequences Of Not Having A Crisis Management Framework.
Relationship Marketing: What Is It And How Does It Benefit Brands?

Relationship Marketing: What Is It And How Does It Benefit Brands?

Relationship marketing is a subset of Customer Relationship Management (CRM) that focuses on long-term customer engagement and client loyalty rather…

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How To Use Social Media For Growing Your Revenue?

Why interact with people on social media? However, we define engagement as signing a petition, purchasing a ticket, donating, joining…

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How To Use Social Media For Growing Your Revenue?
Stages Of A Customer’s Buying Cycle: How To Harness Them

Stages Of A Customer’s Buying Cycle: How To Harness Them

Customers are the king of the market; without their presence, a market can’t survive. Thus, it is essential to successfully…

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Ways to Automate Your Business

What asset is the most valuable to your company? Your offerings? Your list of clients? These are all crucial, but…

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Ways to Automate Your Business
Content Marketing: How To Make Your Brand Stand Out?

Content Marketing: How To Make Your Brand Stand Out?

Your brand is your voice. Through it, you are trying to tell your story to the masses. And the success…

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How Important Is Marketing to a Brand?

Working "with sales teams" is no longer a part of marketing. Marketing is sales in the current corporate environment. The…

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How Important Is Marketing to a Brand?
Everything You Need To Know About The Buyer’s Journey

Everything You Need To Know About The Buyer’s Journey

What is the buyer’s journey? Today's consumers want to be sure they are getting the best deal possible, so they…

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How Can You Create an Outstanding Marketing Strategy?

A strong marketing strategy can help a company grow. It can assist in achieving business objectives by giving the team…

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How Can You Create an Outstanding Marketing Strategy?
How Does Social Media Contribute To Brand Building?

How Does Social Media Contribute To Brand Building?

Social media has been around for nearly 25 years now. "Six Degrees," which was launched in 1997, is considered the…

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Omnichannel CX Seamlessly Moves Through Offline And Online Spaces

The marketing objectives, messages, and designs of businesses that wish to offer an omnichannel experience must be the same across…

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Omnichannel CX Seamlessly Moves Through Offline And Online Spaces
The Emergence And Relevance Of E-Groceries 

The Emergence And Relevance Of E-Groceries 

There was a time when we had to go to the market and look for fresh groceries and supplies every…

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Is In-Game Marketing Relevant To Advertising?

In October 1958, physicist William Higinbotham created the first video game. The video game was a simple tennis game. Since…

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Is In-Game Marketing Relevant To Advertising?
Enhance Marketing Strategies with a Content Calendar for September 2022

Enhance Marketing Strategies with a Content Calendar for September 2022

Everyone is aware that planning is the key to successfully executing a job. When it comes to marketing, nothing beats…

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How Does Social Listening Help You Succeed In CX?

When was the last time you, as a customer, had a great experience? Now, can you remember the last time…

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How Does Social Listening Help You Succeed In CX?
Marketing Psychology: Tactics To Maximize Your Results

Marketing Psychology: Tactics To Maximize Your Results

What role does emotion play in building loyal and passionate customers? Everything! To transform casual consumers into more influential brand…

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Incorporating Augmented Reality To Enhance Your Marketing Strategy

In today’s consumer-focused market and competition, innovative sales strategies are increasingly important to increase your chances of customers purchasing from…

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Incorporating Augmented Reality To Enhance Your Marketing Strategy
Online Reputation Management Strategies For Successful Outcomes

Online Reputation Management Strategies For Successful Outcomes

When was the last time you bought something without checking its reviews online? Well, that's what happened in the world…

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An Overview Of Experiential Marketing

Today, market competition and customer acceptance are centered around experience. Brands have started to offer thrilling digital experiences to their…

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An Overview Of Experiential Marketing
The Myths and Facts About Social Listening.

The Myths and Facts About Social Listening.

Introduction Social listening is a powerful social media tool that promotes conversations and interactions. This can be done through various…

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Why Reviews And Testimonials Create your brand’s Identity?

A successful brand is one that resonates with its customers. Branding is such a complex network of different elements that…

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Why Reviews And Testimonials Create your brand’s Identity?
How Embedding Emojis Can Improve Sentiment Analysis?

How Embedding Emojis Can Improve Sentiment Analysis?

Do you ever use emojis in your text messages? If so, you're not alone. A recent study found that 92%…

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The Six Steps of Consumer Decision-Making

The Internet and mobile technology have revolutionized the process of consumer decision-making. With a plethora of product reviews and research…

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The Six Steps of Consumer Decision-Making
Why Performance Marketing Is The New Normal?

Why Performance Marketing Is The New Normal?

Marketers already knew how crucial it was to know the consumer before the pandemic. What's different today is that all…

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Protecting Your Online Data – Some Tips.

It’s challenging to go a few days without learning about a massive data breach that might expose millions of consumers’…

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Protecting Your Online Data – Some Tips.
How Can You Benefit From Your Brand Mentions?

How Can You Benefit From Your Brand Mentions?

Gone are the days when we used to physically travel from one shop to another and browse for the best…

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Research and CRM: Social Listening is Key.

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.…

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Research and CRM: Social Listening is Key.
How Instant Delivery Platforms Can Benefit From Social Listening?

How Instant Delivery Platforms Can Benefit From Social Listening?

Instant delivery platforms should utilize social listening to leverage their businesses and improve brand awareness and visibility.  Social listening is…

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Everything You Need To Know About Analytics of Social Data.

Brands are spending a lot on social media to drive positive customer experience, better ROI, and brand penetration. With this…

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Everything You Need To Know About Analytics of Social Data.
How To Keep Up With Customer Service Trends?

How To Keep Up With Customer Service Trends?

Introduction Almost every company will endorse that customer service (CS) is the central pillar on which business growth depends. In…

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What is Social Listening? An Ultimate Guide For Brands To Get Started

In this article, we will go over all you need to know about social listening, how it can help businesses,…

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What is Social Listening? An Ultimate Guide For Brands To Get Started
How To Manage Your Online Reputation: A Complete Guide?

How To Manage Your Online Reputation: A Complete Guide?

Your online reputation drives your business revenue, as most customer journeys start with a Google search for your company. With…

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Everything You Need To Know About Social Data Management.

Social media has become a core part of a successful business marketing strategy. According to Smart Insights research, a mind-boggling…

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Everything You Need To Know About Social Data Management.
Enhance Marketing Strategies with a Content Calendar for August 2022

Enhance Marketing Strategies with a Content Calendar for August 2022

Content marketing has become one of the most effective strategies enterprises have followed recently, resulting in viral campaigns and significantly…

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How Automation Can Lead To Happier Customer Experiences?

We all know that running a business at scale without a well-planned and robust customer support system is not healthy…

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How Automation Can Lead To Happier Customer Experiences?
A Guide To Personalized Marketing Through Content Mapping.

A Guide To Personalized Marketing Through Content Mapping.

Advances in data collection methods, analysis, digital electronics, and digital economics have enabled brands to deploy more effective real-time and…

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Why Are Marketing Automations Important For CRM?

The integration of marketing automation into CRM benefits sellers to optimize marketing efforts, develop efficient campaigns, and achieve higher CXM…

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Why Are Marketing Automations Important For CRM?
Why Providing Better Customer Service Should Be A Top Priority For Brands?

Why Providing Better Customer Service Should Be A Top Priority For Brands?

Just online marketing and branding are not enough to sustain in the market. Customer support plays an essential role in…

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Why Brands Should Upsell And Cross-Sell?

If you belong to a brand that has created a network of customers and is seeking growth, then there are…

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Why Brands Should Upsell And Cross-Sell?
Enhance Marketing Strategies with a Content Calendar for July 2022

Enhance Marketing Strategies with a Content Calendar for July 2022

July is an ideal month for social media marketers as it contains some important dates that can be used by…

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Customer Success Metrics for Brands: A Complete Guide.

A company that is already working with appropriate marketing strategies has several goals to meet. It has to maximize revenue,…

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Customer Success Metrics for Brands: A Complete Guide.
How Does Customer Experience Differ from User Experience?

How Does Customer Experience Differ from User Experience?

What exactly is CX? A customer experience generally discusses the totality of a company's offering. It covers the quality of…

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What are Benifits The of Inbound Customer Service?

We are in an era that has witnessed numerous marketing strategies that are known to benefit customers as well as…

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What are Benifits The of Inbound Customer Service?
A Guide To Optimizing CX Through Call Support.

A Guide To Optimizing CX Through Call Support.

In the digital age, customer service is constantly evolving. When it comes to offering an optimal user experience, it's critical…

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Psychological Pricing – Benefits for Every Business

Any pricing strategy that is based on consumer perceptions of product worth is psychological. This article discusses the benefits and…

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Psychological Pricing – Benefits for Every Business
Social Media Marketing Basics: A Beginner’s Guide For Brands.

Social Media Marketing Basics: A Beginner’s Guide For Brands.

Social media has become an integral part of the marketing strategies of every organization across industries. From generating leads to…

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How To Handle Online Customer Dissatisfaction?

Social media platforms have given customers a medium to express themselves freely. Customers, in turn, have been using social media…

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How To Handle Online Customer Dissatisfaction?
How To Create An Outstanding Business Marketing Plan?

How To Create An Outstanding Business Marketing Plan?

A state-of-the-art marketing plan may help you realize the full benefits of your efforts. It will make the path to…

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7 Tips To Create A Great Customer Experience.

Every time a customer receives a package from your business, they receive more than their order. They are also receiving…

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7 Tips To Create A Great Customer Experience.
How To Build Brand Loyalty Using Social Media?

How To Build Brand Loyalty Using Social Media?

Whenever Apple launches a new product, Apple fans purchase them irrespective of whether they need the device or not. Similarly,…

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Freelancing – The Newest Trend Among Gen-Z.

Gen Z, born between 1995 and 2010, is the first generation to come of age in a world where freelance…

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Freelancing – The Newest Trend Among Gen-Z.
How To Craft Efficacious Customer-Centric Marketing Plans?

How To Craft Efficacious Customer-Centric Marketing Plans?

Organizations are constantly figuring out ways to become more customer-centric, and the results of this strategy are quite positive and…

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How To Find The Latest Social Media Trends?

Discovering trending social media topics is one of the best ways to understand your audience better and create fascinating and…

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How To Find The Latest Social Media Trends?
Top 10 Tips To Tackle The Social Media Crisis.

Top 10 Tips To Tackle The Social Media Crisis.

While many people believe that managing a social media page is all fun and games, only a few know what…

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The Social Media Terms Glossary.

It can be challenging to keep up with all the multiple social media terms on so many popular platforms. This…

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The Social Media Terms Glossary.
Brand Community: Value of Konnecting with Customers.

Brand Community: Value of Konnecting with Customers.

What is a Brand Community? "Brand community" is a term suggested by Thomas O'Guinn and Albert Muniz in 2001. These…

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What should every marketer know about keywords?

It’s no news that Google is the go-to platform for anything, from the smallest to the largest questions and everything…

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What should every marketer know about keywords?
How To Write a Social Media Report?

How To Write a Social Media Report?

A digital marketer has to deal with an enormous amount of data, most of which is irrelevant to the cause. …

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World Environment Day: “Only One Earth”.

Every year on June 5, people throughout the world observe "World Environment Day" to ponder how their activities affect climate…

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World Environment Day: “Only One Earth”.
Your Social Stories: Are They Making Your Brand Stand Out?

Your Social Stories: Are They Making Your Brand Stand Out?

 Social media is an information overload. Tons of data, statistics, and content inhabit the social web. Most of it is…

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Successfully Drive Sales Through Instagram.

Instagram is fast dominating the social media world with over 1.16 billion monthly users who continuously engage with others having…

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Successfully Drive Sales Through Instagram.
Enhance Marketing Strategies with a Content Calendar for June 2022

Enhance Marketing Strategies with a Content Calendar for June 2022

Introduction Though there are not many festivals and occasions in June, the brands can use the different days like Father’s…

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Content Creation and Marketing Tools for Marketers That Make It Easy.

Content creation and content marketing are the tools every business needs to funnel more leads and sales. Every business needs…

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Content Creation and Marketing Tools for Marketers That Make It Easy.
Instagram Influencer Marketing: A Start-to-Finish Guide.

Instagram Influencer Marketing: A Start-to-Finish Guide.

If an online business has yet to realize its full potential, it might be due to a lack of attention…

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8 Customer Experience Mistakes Brands Make.

Businesses today invest heavily in sales and marketing initiatives and enjoy great success. However, such an approach inevitably falls short…

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8 Customer Experience Mistakes Brands Make.
Why Is Geofencing Marketing Necessary For Brands

Why Is Geofencing Marketing Necessary For Brands

Introduction In the past few years, the number of people who own smartphones has multiplied rapidly. This exponential growth in…

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Tips for Preventing and Managing Stress.

April is recognized as National Stress Awareness Month. It is observed every April since 1992. Healthcare professionals across the country…

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Tips for Preventing and Managing Stress.
How Does Social Listening Aid Data Mining And Analysis?

How Does Social Listening Aid Data Mining And Analysis?

With the world going digital, organizations are striving to stay engaged and connected to their audience, amidst competition. Because social…

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Spy On Your Competitors Using Social Listening And Analytics

Being in business entails a lot of intricacies like providing unique products, offering value for money, regulating good customer service,…

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Spy On Your Competitors Using Social Listening And Analytics
The Role Data Analytics Plays In The Health Care Industry.

The Role Data Analytics Plays In The Health Care Industry.

The global healthcare industry is constantly transforming. There’s a growing focus on enhancing the grade of care and upkeep is…

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How Successfully Do Brands Create Their Marketing Plans & Social Media Marketing Strategies?

Contrary to popular belief, there's much more to creating a social media marketing strategy besides posting on Facebook and Twitter.…

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How Successfully Do Brands Create Their Marketing Plans & Social Media Marketing Strategies?
Enhance Marketing Strategies with a Content Calendar for April 2022

Enhance Marketing Strategies with a Content Calendar for April 2022

Content calendars are essential for success when managing your marketing campaigns, especially since so many of them revolve around promoting…

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Social Commerce: Does Social Help In Sales?

Previously, businesses depended solely on social networks to increase brand awareness and connect with customers. In recent years, it has…

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Social Commerce: Does Social Help In Sales?
How To Turn Your Customers Into Brand Advocates?

How To Turn Your Customers Into Brand Advocates?

One code that we live by nowadays is that the internet has all the answers. When in doubt, you simply…

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Online reputation management 101: Every business should know.

Irrespective of the era, businesses have always strived to deliver the best to build a strong reputation. For the very…

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Online reputation management 101: Every business should know.
Traits Of A Successful Social Media Manager.

Traits Of A Successful Social Media Manager.

Social media managers have to constantly switch from one platform to another, from Facebook to Twitter, Snapchat, Instagram, etc. There…

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3 Simple Steps to Measure ROI for Your Social Campaign

The Return on Investment (ROI) seems to be a rather financial acronym. However, in a wider scope, ROI can be…

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3 Simple Steps to Measure ROI for Your Social Campaign
One to One Marketing for Better Customer Engagement and Cross-Selling.

One to One Marketing for Better Customer Engagement and Cross-Selling.

Unexpectedly, some amazing turnaround happens when you listen keenly to the customer during direct marketing. The new version of this…

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Social Listening for Media and Entertainment: Case Studies, Benefits, and more.

We have all heard the age-old adage—“They are doing it for the TRP”—but it is true. The target audience—their conversations,…

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Social Listening for Media and Entertainment: Case Studies, Benefits, and more.
The keys to create compelling visual content that goes viral.

The keys to create compelling visual content that goes viral.

Organic audience growth is the goal of all digital marketers. Brand-building gets simpler if they can better engage customers with…

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Recipe of Success for F&B Industry through Social Listening.

The Food and Beverage (F&B) industry has been flourishing in recent times. People are trying out new recipes from all…

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Recipe of Success for F&B Industry through Social Listening.
15 Inspirational Quotes For Customer Experience Management.

15 Inspirational Quotes For Customer Experience Management.

The customer is the king, and his satisfaction should be prioritized over other organizational goals. However, Did you Know? In…

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Top Brands’ Inspiring International Women’s Day Ad Campaign Ideas.

Women’s Day is just around the corner, and with that, brands are preparing to celebrate and create a buzz around…

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Top Brands’ Inspiring International Women’s Day Ad Campaign Ideas.
Enhance Marketing Strategies with a Content Calendar for March 2022

Enhance Marketing Strategies with a Content Calendar for March 2022

We are almost close to the end of Q1 (the first quarter) of 2022. By now, you might be done…

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All you need to know about Vernacular SEO.

The backbone of any online or digital marketing company is its Search Engine Optimization (SEO). It is known to bring…

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All you need to know about Vernacular SEO.
Mastering Social Media to improve Retail CX.

Mastering Social Media to improve Retail CX.

A thousand-mile journey nowadays begins with grabbing your phone or laptop, and e-commerce is one of the most compelling journeys…

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Influencer Marketing: The Rise of Social Media Advocacy.

The internet plays a great role in connecting people in this day and age, making it an integral part of…

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Influencer Marketing: The Rise of Social Media Advocacy.
Customers Broadcasting Their Emotions Online.

Customers Broadcasting Their Emotions Online.

Building connections with customers through social media channels is a vital element of any brand’s success. Social Media can positively…

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How AI Can Improve CX?

The success of a brand is no longer dependent solely on a good product or some crazy pricing — a…

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How AI Can Improve CX?
How Social Listening Helped Scale Major Pet Care Brands (2022)

How Social Listening Helped Scale Major Pet Care Brands (2022)

There is no doubt: humans love their pets. But within all the love and attachment, pet parents are consumers. They…

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How To Create a Post-Purchase Experience & Turn Customers Into Brand Fans?

Excellent news!!! The prospect is successfully converted, it's exciting but isn’t enough. What matters that how your brand engages with…

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How To Create a Post-Purchase Experience & Turn Customers Into Brand Fans?
The”New Normal” – Brands & Social Media Analytics

The”New Normal” – Brands & Social Media Analytics

Social media analytics is the power to collect and find significance in data gathered from social media channels to support…

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Brands celebrating Valentine’s Day with Love Tales

Fresh Flowers, Fluffy Teddy, Sweet Chocolates, and all the Love & Sparkle… It’s a yes from brands!!! Valentine’s Day has…

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Brands celebrating Valentine’s Day with Love Tales
The Art of Storytelling for Brands

The Art of Storytelling for Brands

It’s 2022, high time to put your efforts into crafting your content marketing strategies that relate to your customer and…

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Difference between Big Data, Data Science & Data Analytics

We all have heard this often - "Data is the new oil." In today's business world, data has become the…

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Difference between Big Data, Data Science & Data Analytics
Gaps Need To Be Bridged By CMO’s.

Gaps Need To Be Bridged By CMO’s.

They may look the same to the naked eye, but sales and marketing are different from each other. Marketing strategy…

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Reach and Impressions: Two underrated metrics that make a significant difference

Anyone who's ever handled content marketing understands the importance of content engagement — when your content has a higher engagement,…

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Reach and Impressions: Two underrated metrics that make a significant difference
Are Your Competitors Using Social Listening Better Than You?

Are Your Competitors Using Social Listening Better Than You?

We all know that important conversations happen on Twitter, Facebook, and other social networks – but are you listening to…

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Why Brands Should Focus On Customer Retention?

Brands work hard to lure customers through a mix of your marketing strategies. They invest a lot of time and…

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Why Brands Should Focus On Customer Retention?
Is AR The New Trend In Social Media?

Is AR The New Trend In Social Media?

AR or Augmented Reality is one of the emerging technologies and today AR is ruling the world with its extraordinary…

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Top 7 Social Media Analytics Trends of 2022 and Beyond for Digital Marketers

Social media influence and marketing are the ‘hot cake’ in the digital industry. With the rise of social media platforms…

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Top 7 Social Media Analytics Trends of 2022 and Beyond for Digital Marketers
Primary KPIs For Social Media Marketers.

Primary KPIs For Social Media Marketers.

People love researching their favorite brands to get updates on exciting offers and the latest developments. Social media platforms play…

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Connect With Over 3000 Apps Using Konnect Insights.

Nowadays, we live in a world defined by simplifying how we go about our everyday lives. We are powered by…

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Connect With Over 3000 Apps Using Konnect Insights.
Enhance Marketing Strategies with a Content Calendar for February 2022

Enhance Marketing Strategies with a Content Calendar for February 2022

While Valentine’s Day overshadows February’s fame amongst content marketers, they’d be more than happy to know that the month is…

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10 Customer Relationship Management Trends To Watch Out For In 2022

In recent years, businesses have realized that they need customer relationship management (CRM) software to achieve their goals. And why…

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10 Customer Relationship Management Trends To Watch Out For In 2022
Social Data: More Than Just Data Analysis

Social Data: More Than Just Data Analysis

Getting Started We are now living in the era of social media. Today, people are easily accessible online and prefer…

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Epic Social Listening Trends in 2022

The powerhouse that backs the decision-making for brands and gains data-based insights is Social Listening. It even helps to target…

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Epic Social Listening Trends in 2022
Why Online Reviews Are Essential For Brands

Why Online Reviews Are Essential For Brands

Internet Shopping has provided easy access to customers to buy stuff anywhere anytime. From purchasing a mobile phone or a…

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Hottest Trends for Online Reputation Management Trends in 2022

Online Reputation Management is the endeavor to affect what others think about you or your brands when viewed online. These…

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Hottest Trends for Online Reputation Management Trends in 2022
A Brief Understanding Of Social Media Management

A Brief Understanding Of Social Media Management

It’s a hectic life to take care of all the social media content. You have to keep building effective social…

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10 Social Media Marketing Trends For 2022 And Beyond.

Introduction The Social Media Marketing industry is one of the most rapidly growing industries globally. The potential for growth and…

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10 Social Media Marketing Trends For 2022 And Beyond.
Organize Your Brand To Becoming Future-Ready.

Organize Your Brand To Becoming Future-Ready.

Organize yourself to become a future-ready brand post-pandemic. The goal should be to find out, “Who you are?” as a…

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8 Impactful Branding Trends To Follow In 2022.

Trends always change each year. But we have seen terrific changes in the branding scenario as the consumer behavior changed…

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8 Impactful Branding Trends To Follow In 2022.
A Beginner’s Guide To Effective Customer Relationships.

A Beginner’s Guide To Effective Customer Relationships.

Recall the last time you had a poor experience as a customer - feels sad. Now also recall the time…

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8 Digital Marketing Trends To Get Ahead Of In 2022

Introduction Keeping track of the current digital marketing trends can help a business stay ahead of the competition. Adopting new…

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8 Digital Marketing Trends To Get Ahead Of In 2022
Data-Driven Decisions With Powerful Insights From Konnect Insights

Data-Driven Decisions With Powerful Insights From Konnect Insights

Whether it is for analyzing sales and marketing performance management reviews, or just for tracking KPIs, our team of experts…

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Enhance Marketing Strategies with a Content Calendar for January 2022

Marketing needs to be planned months ahead. You should already start thinking about the critical days to include in your…

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Enhance Marketing Strategies with a Content Calendar for January 2022
Revolutionize Consumer Insights To Build Effective Marketing Strategies.

Revolutionize Consumer Insights To Build Effective Marketing Strategies.

Consumer insights can serve as building blocks for your digital marketing strategy. In simple terms, consumer insights are the learnings…

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Up Your Analysts’ Game with These 15 Social Media Analytic Tools in 2022.

If you are an analyst or marketer responsible for business growth and engagement, this article is an asset for you!…

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Up Your Analysts’ Game with These 15 Social Media Analytic Tools in 2022.
Target Travellers Via Social Listening.

Target Travellers Via Social Listening.

Travel and tourism is a dynamic industry that functions on people’s preferences and inclinations. Today, traveling has become a passion…

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Top 11 Response Management Tools in 2022.

The digital footprint of most companies is expanding each day, with more and more customers buying or at least looking…

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Top 11 Response Management Tools in 2022.
Brand Health Check

Brand Health Check

In a broad sense, brand health refers to how your brand is perceived by your customers, competitors, and the market…

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7 Best Enterprise Social Listening Tools in 2022

Social media is a great way for people to interact and connect. Online marketing has made it easier to do…

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7 Best Enterprise Social Listening Tools in 2022
Consumer Data: A Vital Part of Content Marketing Strategies.

Consumer Data: A Vital Part of Content Marketing Strategies.

Today, digital marketers use data to create innovative and effective marketing strategies. Creativity makes little impact and sense without the…

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Top Marketing Analytics Tools 2022 For Your Brand.

If you are a digital marketer, you know the biggest challenge you face is analytics. Measuring the impact of the…

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Top Marketing Analytics Tools 2022 For Your Brand.
Top 5 Tips To Enhance Festive Marketing.

Top 5 Tips To Enhance Festive Marketing.

There is a frenzy that comes with festivities, and this is an excellent opportunity to promote and market your goods.…

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Top 10 Best Customer Experience Management Tools in 2022.

“Focusing on the customers makes a company more resilient” - Jeff Bezos The experience provided by a brand to a…

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Top 10 Best Customer Experience Management Tools in 2022.
Do y’all think Meme Marketing is the need of the hour?

Do y’all think Meme Marketing is the need of the hour?

A branded version of a viral meme trend used by brands is called Meme Marketing. Memes have largely become a…

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Top 10 Customer Analytics Tools in 2022.

“If you are not taking care of your customers, your competitors will.” - Bob Hooey       A brand’s top…

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Top 10 Customer Analytics Tools in 2022.
Why Marketers Should Be Data Junkies?

Why Marketers Should Be Data Junkies?

If your consumers are demanding a personalized customer experience, data-driven marketing is the solution to it. It is the foundation…

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7 Best Crisis Management Tools in 2022.

Crisis management refers to developing scenarios that assist organizations in saving their reputation and brand value in a negative situation.…

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7 Best Crisis Management Tools in 2022.
Why Include #Hashtag_Marketing In Your Social Media Strategies?

Why Include #Hashtag_Marketing In Your Social Media Strategies?

When businesses or brands use hashtags to make information regarding their organizations more accessible and searchable, they resort to what…

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Integrate Offline Touchpoints Seamlessly With QR Code.

There is no point in having multiple data sources to capture customer-related data and then work on them in silos.…

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Integrate Offline Touchpoints Seamlessly With QR Code.
Make A Long-Lasting Impact On Your Customers Through Surveys.

Make A Long-Lasting Impact On Your Customers Through Surveys.

Customer experience has become a game-changer for brands, particularly in the constantly changing digital landscape. With customers having access to…

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Strike At The Right Time #Moment_Marketing.

The success of a marketing campaign depends on how much customer attention it can grab and how much of an…

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Strike At The Right Time #Moment_Marketing.
How Social Listening Can Add Value To Your Customer Experience?

How Social Listening Can Add Value To Your Customer Experience?

Social listening is the technique of identifying and contributing to online conversations with information about your business through the process…

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Analyze Your Customer’ Social Mood.

Doesn’t it feel great when you find your brand to be the one that is most talked about on social…

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Analyze Your Customer’ Social Mood.
The Big 3 of Digital Media – Earned, Owned, and Paid.

The Big 3 of Digital Media – Earned, Owned, and Paid.

Every brand campaign is unique. There is no one set formula or media strategy for a successful marketing campaign. However,…

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Customer Service And Social Media Have Melded Together.

How effectively do social media processes enhance customer service? A pivotal aspect of effective customer service lies in addressing customers’…

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Customer Service And Social Media Have Melded Together.
Make complex insights simpler and actionable, with KISS

Make complex insights simpler and actionable, with KISS

Konnect Insights is an omnichannel customer experience suite, essentially it is a unified platform that offers Social Listening, Online Reputation,…

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Customer Experience Is Not Merely Responding to Them.

Customer Experience or CX is the ubiquitous term in business these days. Today, many companies are getting serious about investing…

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Customer Experience Is Not Merely Responding to Them.
Tips on How Not to Respond to Customers.

Tips on How Not to Respond to Customers.

What is your company’s most vital asset? You guessed it right: it’s customers. You need to make sure you’re adequately…

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Why Is Automation Not Always Reliable for Customer Service?

Automated customer service is all the rage today. Big tech companies are leveraging customer service automation to improve their support…

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Why Is Automation Not Always Reliable for Customer Service?
5 Major Channels To Track Conversations as a Digital Marketer.

5 Major Channels To Track Conversations as a Digital Marketer.

Communication is one of the cornerstones of civilization. Since the inception of language, conversations have been used to communicate emotions,…

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3 Pillars of Digital Marketing – Strategy, Content, Channel?

It is no secret that digital marketing is rapidly evolving and has far surpassed traditional media and advertising in both…

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3 Pillars of Digital Marketing – Strategy, Content, Channel?
What is social CRM and why is it important?

What is social CRM and why is it important?

Customers are at the core of every decision companies make. Understanding them is essential for effective marketing and communication. But…

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How can social listening help in SWOT analysis?

Social listening is a trending buzzword in today’s world. For every marketing strategy to be successful, it is critical to…

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How can social listening help in SWOT analysis?
The importance of competitor research in marketing?

The importance of competitor research in marketing?

In today’s era of start-ups, customers have a multitude of choices available, even for a single product or service. So,…

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Why CX matters most and how Konnect Insights helps you ace it?

When was the last time you, as a customer, had a great experience? Now, can you remember the last time…

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Why CX matters most and how Konnect Insights helps you ace it?
First response TAT, the most important metric to measure your CX.

First response TAT, the most important metric to measure your CX.

First response time plays a vital role when it comes to determining customer satisfaction. When businesses focus on lowering the…

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Why social listening is necessary for omni-channel CX management?

With new competitive marketers arising each day, digital marketing trends are taking a new leap. Businesses need to adapt to…

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Why social listening is necessary for omni-channel CX management?
Why Is Classification Important for Understanding Your Brand’s Impact?

Why Is Classification Important for Understanding Your Brand’s Impact?

If, as a brand, you are trying to create a niche online presence for your products and services, social listening…

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How Social Listening Helps in Crisis Management?

Many brands may experience a crisis at some point in their journey. Something as simple as a negative review, a…

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How Social Listening Helps in Crisis Management?
Why sentiment analysis is the most important metric for ORM?

Why sentiment analysis is the most important metric for ORM?

The Internet and social media platforms were in their infancy in 2008. Hardly anyone could have envisioned the future of…

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How Better CXM Enables Better ORM?

Online reputation management (ORM) for your brand is directly linked to customer experiences. Industries utilize powerful CXM tools to identify,…

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How Better CXM Enables Better ORM?
Let your customers tell you what you need to do through social listening?

Let your customers tell you what you need to do through social listening?

The highly advertised running shoe that cost you a little fortune and promised to last many summers just got ripped…

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Going beyond analytics, use Business Intelligence.

Business Intelligence (BI) seems like a modern definition. But In fact, the term has been used way before. It’s a…

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Going beyond analytics, use Business Intelligence.
No Depth in ORM Without Social Listening.

No Depth in ORM Without Social Listening.

With the online landscape becoming larger and larger every day, it has become imperative for brands to manage their reputations…

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Big Data without the right processing is too much data to handle.

Big Data refers to large volumes of data, complex and fast, that cannot be processed using traditional methods. Since the…

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Big Data without the right processing is too much data to handle.
Why Do You Need a Social Media Analytics Tool Instead of Native Platforms for Social Media Analytics?

Why Do You Need a Social Media Analytics Tool Instead of Native Platforms for Social Media Analytics?

  If you are supporting the marketing team or running your own business, one thing you cannot live without is…

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Some insights you can draw using social listening for your PR team.

If you are working with or in a PR team, you know exactly how important and nerve-racking it is to…

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Some insights you can draw using social listening for your PR team.
5 metrics you need to track to understand your brand’s influence.

5 metrics you need to track to understand your brand’s influence.

Tracking and monitoring your brand influence is a fundamental part of your digital marketing strategy. A brand’s influence is determined…

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How social listening can help you craft a content strategy?

Today’s consumers are extremely aware and astute. They don’t miss out on any opportunity to share their experience of a…

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How social listening can help you craft a content strategy?
How to define your brand’s influence?

How to define your brand’s influence?

As part of our commitment to top brands using our tools for online reputation management, we're going to explore factors…

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How Can Social Listening Help in Industry Research?

Market research is fundamental to starting a new business, expanding into another market, diversifying the service offerings, brand building, and…

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How Can Social Listening Help in Industry Research?
Why Should Social Listening Be the First Step of Marketing?

Why Should Social Listening Be the First Step of Marketing?

Listening is an essential skill required in every business. Marketers and business owners need to listen to their customers’ needs.…

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Social listening vs. social media monitoring – what’s the difference?

With the digital world being as widespread as it is, it is becoming increasingly important for brands to keep an…

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Social listening vs. social media monitoring – what’s the difference?
Social Media Tools and Social Listening Tools, What’s the Difference?

Social Media Tools and Social Listening Tools, What’s the Difference?

In the digital age, marketers and entrepreneurs alike are faced with a barrage of tasks. In all fields, and especially…

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How Brands Are Leveraging Social Listening To Drive Growth?

In the time taken to read this statement, millions of customers from different parts of the world have mentioned brands…

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How Brands Are Leveraging Social Listening To Drive Growth?
Why Does Every Brand Need Social Listening?

Why Does Every Brand Need Social Listening?

Social listening allows brands to monitor, analyse and reply to conversations about them online across social media, websites, blogs, and…

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MOBILE MARKETING IN 2021

Businesses find the need to be present wherever their consumers are, and most consumers, in this digital day and age,…

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MOBILE MARKETING IN 2021
BLOGGING TRENDS YOU NEED TO UPDATE TO

BLOGGING TRENDS YOU NEED TO UPDATE TO

Blogging is the new Marketing. With a substantial shift towards the digital world, most companies have started using blogging and…

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E-COMMERCE MARKETING: STRATEGIES & TIPS.

The future of marketing is here - with the advent of the digital era, e-commerce is well on its way…

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E-COMMERCE MARKETING: STRATEGIES & TIPS.
MUST-KNOW SOCIAL MEDIA METRICS.

MUST-KNOW SOCIAL MEDIA METRICS.

The world of social media is exhaustive and can be confusing to wade into. There are innumerable social media metrics…

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ABM MARKETING FOR B2B MARKETERS ON LINKEDIN.

Every business aims to do whatever they can to get the most out of every penny, and every second they…

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ABM MARKETING FOR B2B MARKETERS ON LINKEDIN.
DIGITAL CREATIVES UPDATE: 2021

DIGITAL CREATIVES UPDATE: 2021

Social media is ever-changing - or should we say, ever-updating. Imagine, just when you got the sizes for uploading posts…

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MASTERING MINIMALISM IN YOUR MARKETING.

Simple, sleek, and engaging - that’s the mantra the best brands in the digital space follow today. With hundreds of…

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MASTERING MINIMALISM IN YOUR MARKETING.
AR FILTERS FOR YOUR INSTAGRAM STRATEGY.

AR FILTERS FOR YOUR INSTAGRAM STRATEGY.

One of the coolest marketing trends to take over social media currently is using augmented reality (AR) filters. What began…

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THE ART OF STORYTELLING IN MARKETING

Stories sell because everyone loves to hear a great story. But whether it's a product or a service, today's fast-paced…

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THE ART OF STORYTELLING IN MARKETING
WHY IS ORM NECESSARY FOR CX?

WHY IS ORM NECESSARY FOR CX?

Customer Experience, or CX, is a necessary consideration for every company. Your customers' experience when they deal with your company…

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HOW TO UPGRADE YOUR INSTAGRAM TRUST SCORE?

Instagram is the modern-day means to brand communication and marketing. With an excellent built-in tracking system, Instagram allows businesses to…

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HOW TO UPGRADE YOUR INSTAGRAM TRUST SCORE?
CUSTOMER EXPERIENCE IN THE DIGITAL ERA

CUSTOMER EXPERIENCE IN THE DIGITAL ERA

"Customer is king." Whether it's a digital or a physical platform, this adage stands true to the test of evolving…

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VIDEO MARKETING: THE COMPLETE GUIDE FOR 2021

Video marketing has been gaining momentum for the past few years. It is not hard to notice why video is…

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VIDEO MARKETING: THE COMPLETE GUIDE FOR 2021
10 CONTENT MARKETING LESSONS FOR EVERY SOCIAL MEDIA MARKETER

10 CONTENT MARKETING LESSONS FOR EVERY SOCIAL MEDIA MARKETER

Content marketing has evolved over the last few years tremendously - there was a time when content marketing was not…

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WHY ‘SOCIAL LISTENING’ IS THE BUZZWORD OF 2021?

Social listening is a popular marketing buzzword that you hear a lot these days – and for a good reason.…

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WHY ‘SOCIAL LISTENING’ IS THE BUZZWORD OF 2021?
WHY B2B MARKETER’S CAN’T DO WITHOUT LINKEDIN MARKETING IN 2021?

WHY B2B MARKETER’S CAN’T DO WITHOUT LINKEDIN MARKETING IN 2021?

Marketing a business can feel like an inconvenience and a waste of time if you do not achieve the desired…

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WHY EOSS IS A BIG DEAL FOR RETAILERS?

End-of-season sale (EOSS) is every bargain shopper’s dream. Every year, retailers offer discounts on items associated with the past season…

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WHY EOSS IS A BIG DEAL FOR RETAILERS?
ONLINE REVIEWS: HOW IMPORTANT ARE THEY AND HOW TO LEVERAGE THEM?

ONLINE REVIEWS: HOW IMPORTANT ARE THEY AND HOW TO LEVERAGE THEM?

Today’s consumer is extremely aware and astute and does not leave any opportunity to express their experience with any brand…

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SEO STRATEGIES AND MORE FOR 2021 & BEYOND

SEO techniques are used to make a website grow its organic traffic. 2020 was when most people launched their websites…

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SEO STRATEGIES AND MORE FOR 2021 & BEYOND
21 MARKETING RESOLUTIONS TO MAKE 2021 A BETTER YEAR!

21 MARKETING RESOLUTIONS TO MAKE 2021 A BETTER YEAR!

2020 has been quite a whirlwind of a year; more so, in a positive way for all those who shifted…

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BEST YEAR-END CAMPAIGNS OF 2020

2020 has been a rough year for everyone around the globe. We are fortunate to have survived this year. This…

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BEST YEAR-END CAMPAIGNS OF 2020
CONTENT MARKETING TRENDS TO FOLLOW IN 2021

CONTENT MARKETING TRENDS TO FOLLOW IN 2021

The year 2020, as challenging as it has been, is finally coming to an end. Individuals, as well as businesses,…

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ARE YOU MAKING THE RIGHT MARKETING INVESTMENT?

To grow any company and make the maximum amount of profits, it is crucial to lure in more and more…

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ARE YOU MAKING THE RIGHT MARKETING INVESTMENT?
21 REASONS WHY YOU NEED SOCIAL LISTENING IN 2021 AND BEYOND!

21 REASONS WHY YOU NEED SOCIAL LISTENING IN 2021 AND BEYOND!

It has become critical for brands to build a sound reputation and large following on social media. Once everyone starts…

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SOCIAL MEDIA MARKETING 101 FOR FINTECH BRANDS

Gone are the days when social media marketing was an option. Be it an apparel brand or an insurance provider…

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SOCIAL MEDIA MARKETING 101 FOR FINTECH BRANDS
MARKETING LESSONS TO LEARN FROM NETFLIX

MARKETING LESSONS TO LEARN FROM NETFLIX

Netflix has become a household name across the globe, and we all use the platform to stream our favorite movies…

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END OF THE YEAR HOLIDAY CAMPAIGNS FOR INSPIRATION

The worst year of recent human history is about to get over, and though we might not be feeling fully…

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END OF THE YEAR HOLIDAY CAMPAIGNS FOR INSPIRATION
SOCIAL LISTENING TRENDS TO WATCH OUT FOR

SOCIAL LISTENING TRENDS TO WATCH OUT FOR

Social listening has been the key component of the marketing technology stack for quite some time now. The entire landscape…

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VIDEO MARKETING TRENDS THAT WILL SET YOUR CONTENT APART!

Video is the most promoted content on social media. Gone are the days when text and image posts used to…

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VIDEO MARKETING TRENDS THAT WILL SET YOUR CONTENT APART!
IGTV, REELS, AND STORY: HOW TO LEVERAGE THESE 3 FEATURES CORRECTLY!

IGTV, REELS, AND STORY: HOW TO LEVERAGE THESE 3 FEATURES CORRECTLY!

Social media in 2020 is a platform where curated content accompanied by trending hashtags change by the hour. Among the…

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HOW TO NOT COMPETE WITH COMPETITORS ONLINE?

There are numerous online tools and methods that help companies keep a tab on their competitors. Competitive analysis helps to…

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HOW TO NOT COMPETE WITH COMPETITORS ONLINE?
WHY WERE THESE CAMPAIGNS A HIT IN THE PANDEMIC?

WHY WERE THESE CAMPAIGNS A HIT IN THE PANDEMIC?

The COVID-19 outbreak affected the entire world and brought a temporary pause to several operations. The situation for many was…

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POST-COVID MARKETING: ARE YOU PREPARED?

In the early year 2020 when the World Health Organization declared COVID-19 as a global pandemic and many of the…

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POST-COVID MARKETING: ARE YOU PREPARED?
SOCIAL MEDIA ETIQUETTE FOR BRANDS

SOCIAL MEDIA ETIQUETTE FOR BRANDS

Giving your seat up for an older person on the bus. Listening to music without earphones in the library. Using…

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JOURNEY OF INSTAGRAM IN 2020

Instagram always holds a bouquet of pleasant surprises. With the real world stuttering to a slow halt, the virtual world…

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JOURNEY OF INSTAGRAM IN 2020
5 TOOLS THAT YOU CANNOT AFFORD TO MISS AS A MARKETER

5 TOOLS THAT YOU CANNOT AFFORD TO MISS AS A MARKETER

Relying on the right digital marketing tools means saving not only time but money as well; and not to mention,…

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THE KIND OF CONTENT FACEBOOK WON’T RECOMMEND!

‘Pages You May Like,' 'People You May Know,' or 'Groups You Should Join', such personalised recommendations facilitate better social media…

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THE KIND OF CONTENT FACEBOOK WON’T RECOMMEND!
WHY SHOULD YOU CONSIDER WEBINAR IN YOUR MARKETING STRATEGY?

WHY SHOULD YOU CONSIDER WEBINAR IN YOUR MARKETING STRATEGY?

Social distancing being the new normal in the pandemic-stricken economy around the globe, businesses are finding innovative ways to connect…

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HOW SOCIAL MEDIA DRIVES FESTIVALS, SPECIAL OCCASIONS AND EVENTS!

India is famous as the land of festivals. Because of its rich cultural diversity, every culture has its distinct festival…

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HOW SOCIAL MEDIA DRIVES FESTIVALS, SPECIAL OCCASIONS AND EVENTS!
IS SOCIAL MEDIA MEME TRENDING BECOMING TOO ABSURD?

IS SOCIAL MEDIA MEME TRENDING BECOMING TOO ABSURD?

Meme marketing has emerged as one of the most potent forms of social media marketing strategies. While in-your-face advertisements are…

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CRISIS MANAGEMENT THROUGH EFFECTIVE COMMUNICATION

What is required in a crisis is transparent, to-the-point, concise, and timely communication. Organizations need to set realistic expectations for…

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CRISIS MANAGEMENT THROUGH EFFECTIVE COMMUNICATION
4 NOTEWORTHY MARKETING TRENDS DURING THE PANDEMIC

4 NOTEWORTHY MARKETING TRENDS DURING THE PANDEMIC

Life, as we know, came to a screeching halt due to the COVID-19 induced pandemic. With people cooped up inside…

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HOW AI IS REINVENTING MARKETING?

It is every marketer’s wishful thinking to be able to understand the exact needs of every prospect and position offerings…

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HOW AI IS REINVENTING MARKETING?
NON-CLICHE TIPS TO ACE EMAIL MARKETING

NON-CLICHE TIPS TO ACE EMAIL MARKETING

We have all been there!  The team works relentlessly on the content of an email that has to be marketed,…

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HOW TO LEVERAGE SOCIAL MEDIA FOR YOUR E-COMMERCE BUSINESS

In a modern-day lifestyle, social media is focused on creating connectivity and nurturing bonds. With close to 4 billion users…

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HOW TO LEVERAGE SOCIAL MEDIA FOR YOUR E-COMMERCE BUSINESS
HOW TO AVOID TONE-DEAF MARKETING IN YOUR COMMUNICATIONS

HOW TO AVOID TONE-DEAF MARKETING IN YOUR COMMUNICATIONS

As the world embraces a more digital lifestyle, connection with your audience through digital marketing channels is critical for any…

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HAS PANDEMIC CHANGED INFLUENCER MARKETING ?

Social media is a reflection of collective aspirations and individual choices. If not who we are, it reflects who we…

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HAS PANDEMIC CHANGED INFLUENCER MARKETING ?
IS GAMIFICATION DEAD?

IS GAMIFICATION DEAD?

From the time we come into this world, and even before we’re ready to walk, there’s only one thing that…

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BRAND ADVOCACY – GOING BEYOND INFLUENCERS

  A brand is only as strong as its trust quotient. Cultivating this sense of trust and building up a…

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BRAND ADVOCACY – GOING BEYOND INFLUENCERS
INCREASE YOUR SOCIAL MEDIA PRESENCE WITH THESE 5 SIMPLE TIPS!

INCREASE YOUR SOCIAL MEDIA PRESENCE WITH THESE 5 SIMPLE TIPS!

Marketing has always believed that the best marketing technique is getting the audience to talk about your brand or product,…

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MAKE MOBILE MARKETING A HERO OF YOUR DIGITAL STRATEGY!

With the COVID-19 pandemic doing its rounds, mobile advertising is one of the best ways to bring your brand to…

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MAKE MOBILE MARKETING A HERO OF YOUR DIGITAL STRATEGY!
DIGITAL WELL BEING IS NOT JUST A TREND

DIGITAL WELL BEING IS NOT JUST A TREND

In this age of incessant information and push notifications, digital well being is more than just a trending hashtag. It…

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HOW TO FLOURISH YOUR B2B MARKETING?

When it comes to B2B marketing, the multiple avenues available can make the task quite overwhelming. Whatever the approach, a…

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HOW TO FLOURISH YOUR B2B MARKETING?
THE INCREASING IMPORTANCE OF SOCIAL LISTENING!

THE INCREASING IMPORTANCE OF SOCIAL LISTENING!

Catherine Fisher once said that walls have ears. The earlier generations referred to the physical aspect of it, but the…

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ARE FOOD AND TRAVEL INDUSTRIES DRIVING INSTAGRAM?

What are the major keywords which drive advertising sentiments on Instagram? Cutting across all ages, it’s Instant Inspiration. The ability…

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ARE FOOD AND TRAVEL INDUSTRIES DRIVING INSTAGRAM?
MATHEMATICS OF MARKETING!

MATHEMATICS OF MARKETING!

Marketing is filled with instances of bloopers and embarrassing mistakes that have often ended up in terrible failure.  Let’s take…

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WHY DO YOU NEED A SOCIAL LISTENING TOOL?

There are always those special guests in a party who love to talk on and on about the highs and…

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WHY DO YOU NEED A SOCIAL LISTENING TOOL?
IS LINKEDIN BOON ONLY FOR B2B COMPANIES?

IS LINKEDIN BOON ONLY FOR B2B COMPANIES?

LinkedIn has established itself as the leader for B2B content marketing. LinkedIn officially states that nearly 97% of B2B marketers…

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ESSENTIALS TO BUILD A ROI DRIVEN MARKETING

Almost no marketing meeting can end without the unwelcomed discussion that usually starts with 'How will this bring in ROI?'.…

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ESSENTIALS TO BUILD A ROI DRIVEN MARKETING
IS UI-UX MOST VITAL FOR E-COMMERCE?

IS UI-UX MOST VITAL FOR E-COMMERCE?

  We are living in the era of e-commerce and online transactions, where almost every product or service is purchased…

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ARE ADS MORE EFFECTIVE THAN ORGANIC

  Are ads more effective than organic Advertising is an effective way of promoting an organization. There are dozens of companies competing with each other…

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ARE ADS MORE EFFECTIVE THAN ORGANIC
YouTube has a higher engagement and lower bounce rate than Twitter and Facebook

YouTube has a higher engagement and lower bounce rate than Twitter and Facebook

Over time, marketing has changed a lot of faces owing to the plethora of channels that are available to reach…

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IS SHARE OF VOICE AND SHARE OF MARKET THE SAME?

One thing that keeps the digital marketers worrying is to select the best measurements for getting metrics. When you can…

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IS SHARE OF VOICE AND SHARE OF MARKET THE SAME?
IS BLOGGING OBSOLETE?

IS BLOGGING OBSOLETE?

Perhaps yes. We are not sure if we can give you an accurate answer to this question as there is…

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SOCIAL MEDIA BUYER PERSONA – NEED OR NECESSITY

Earlier, marketers complained that there was never any data to back up their targeting efforts. They either approached the process…

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SOCIAL MEDIA BUYER PERSONA – NEED OR NECESSITY
IS GOOGLE MY BUSINESS ONLY FOR BIG BUSINESSES?

IS GOOGLE MY BUSINESS ONLY FOR BIG BUSINESSES?

Google My Business (GMB) is an online tool that allows businesses to mark their presence in search engines and other…

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Pay-Per-Click Advertising: Calculate Your PPC ROI

Advertisers nowadays consider calculating ROI (return on investment) is one of the essential parameters of PPC marketing. On the other…

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Pay-Per-Click Advertising: Calculate Your PPC ROI
WHY YOUR LOCAL BUSINESS NEEDS LOCAL SEO?

WHY YOUR LOCAL BUSINESS NEEDS LOCAL SEO?

As a small business owner acquiring new customers for your business is pretty consistently a top priority and local SEO…

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Not Able To ‘See’ What People Are Talking About Your Brand On Social Media

In this age of digital media, customers are like demigods. Every brand has to listen to their consumers, have a…

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Not Able To ‘See’ What People Are Talking About Your Brand On Social Media
WHAT IS GROWTH HACKING?

WHAT IS GROWTH HACKING?

Have you ever thought of what is the point of having a good website if no one ever sees it?…

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HOW TO TARGET KEYWORDS IN YOUR BLOGGING STRATEGY

In the early 2000s the scenario was completely different where content marketing was not that important, but today online marketing…

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HOW TO TARGET KEYWORDS IN YOUR BLOGGING STRATEGY
Which is the best tool to monitor competitors on social media?

Which is the best tool to monitor competitors on social media?

Social media plays a vital role in the success of the online businesses today. Apart from making the business popular…

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Best B2B social media monitoring software in 2018

Thanks to the development of technology, businesses all around the globe are today being able to leverage the power of…

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Best B2B social media monitoring software in 2018
Monitoring competitors online and staying ahead of them

Monitoring competitors online and staying ahead of them

Competitor analysis or Competitive analysis can sometimes sound intimidating and vague, but this business jargon, deserves more than just attention,…

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12 cool YouTube features you should be aware of

YouTube is one of the most popular choice when it comes to watching videos and sharing them with others. 1…

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12 cool YouTube features you should be aware of
Live video content growing bigger in 2017

Live video content growing bigger in 2017

It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85%…

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How much does a Social Media monitoring tool cost?

To understand the pricing of Social Media Monitoring tools we need to understand how it works. Most social media monitoring…

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How much does a Social Media monitoring tool cost?
Social Media gears up for the holiday season

Social Media gears up for the holiday season

As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given…

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Now use Instagram without installing the app

Instagram is one of the most popular social networks in use today. The official mobile apps for iOS and Android devices…

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Now use Instagram without installing the app
Top 10 best free social analytics tools

Top 10 best free social analytics tools

The key to making the most of social media is listening to what your audience has to say about you,…

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Facebook Marketing: 5 important Metrics that matter

Brands today need to focus on the networks that are going to be most beneficial to them. Almost always, Facebook…

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Facebook Marketing: 5 important Metrics that matter
Beyond Social ORM Tools: 4 Big ORM Fails

Beyond Social ORM Tools: 4 Big ORM Fails

Online reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about a brand to…

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8 ways how a social media command center empowers brands

While it may be difficult for brands to control every conversation across the whole web, with the right Social Intelligence…

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8 ways how a social media command center empowers brands
12 Ways Video is Changing the Marketing Landscape in 2017

12 Ways Video is Changing the Marketing Landscape in 2017

Video is shifting and shaping the world of marketing more than ever in 2017. Video today is a vital part…

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Snapchat for Business announces 14 new partners

Brands that want to advertise on Snapchat now have even more Creative Partners to help them build ads for the…

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Snapchat for Business announces 14 new partners
How Infographics can help achieve better ROI

How Infographics can help achieve better ROI

An infographic tells a comprehensive story through the use of text and images. Infographics present facts and figures, but they…

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8 Ways To Prove The Value Of Konnect Insights And Return On Investments

About Us: Understanding the ROI of Social Media Listening tools is not an easy task, especially for those who are…

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8 Ways To Prove The Value Of Konnect Insights And Return On Investments
Six social media practices to be scared of this Halloween

Six social media practices to be scared of this Halloween

On a day when it’s officially allowed and perfectly legal to scare the living daylights out of people all over…

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PR Crisis Management – how timely detection can help your brand manage it efficiently

Every organization is likely to encounter reputational issues with differing degrees of seriousness in the world of social media, but…

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PR Crisis Management – how timely detection can help your brand manage it efficiently
Strategies for real time tracking over social media

Strategies for real time tracking over social media

Real-time social analytics provides insights into campaigns focused on engaging target audiences on timely topics and events while they are…

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5 benefits of Listening for a new product launch strategy

It is said, if you’re not engaged in social listening, you’re creating your business strategy with blinders on. You’re missing…

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5 benefits of Listening for a new product launch strategy
Tips to get started with competitive benchmarking on social channels

Tips to get started with competitive benchmarking on social channels

The importance of social networks is growing continually and over the last decade, social media channels have since established themselves…

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Social CRM vs Telephonic Support

When it comes to resolving customer issues and giving them superlative service it has been a topic of debate whether…

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Social CRM vs Telephonic Support
Is 280 characters a good idea for Twitter?

Is 280 characters a good idea for Twitter?

https://twitter.com/jack/status/912784057863245824?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.theverge.com%2F2017%2F9%2F26%2F16363912%2Ftwitter-character-limit-increase-280-test Twitter is testing out 280-character limit tweets, doubling the standard 140-character length. The company saw the shorter limit was…

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Tweetstorm – A storm to look forward to

Twitter user who is also a developer going by the alias Devesh Logendran has kicked up a storm in twitterati.…

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Tweetstorm – A storm to look forward to
7 reasons to advertise on Quora

7 reasons to advertise on Quora

When it comes to deciding where to advertise online, a new name has been popping up along with the leaders,…

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Brands celebrate Raksha Bandhan 2017

In India, nothing beats the emotional bonding between brothers and sisters. Traditionally, to celebrate this, on Raksha Bandhan day, a…

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Brands celebrate Raksha Bandhan 2017
Why the response by Jubilant Foodworks’ (Dominos India) CEO to a customer complaint is setting a benchmark in Customer service?

Why the response by Jubilant Foodworks’ (Dominos India) CEO to a customer complaint is setting a benchmark in Customer service?

A disgruntled customer, disappointed with the quality of pizza he received from Domino’s, posted acomplaint on LinkedIn last Friday. He…

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Why do we see so many Youtubers and Viners nowadays?

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Trends That Have the Power To Change Social Media Marketing

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Why Infographics Are An Essential Marketing Tool?

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Want To Engage With Millennials? Hire And Nurture Them

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